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Caring Services, Inc. Unveils New Brand and Website to Mark 30th Anniversary


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Caring Services, Inc. Unveils New Brand and Website to Mark 30th Anniversary

High Point, NC, February 20th, 2024 -- Caring Services, Inc., a leading treatment community and recovery program for individuals dealing with substance abuse, is thrilled to announce the launch of its new brand identity and website as it approaches its 30th anniversary. This milestone serves as a testament to the organization's commitment to delivering compassionate and effective care to those seeking to overcome addiction. 

Caring Services, Inc. has long been recognized for its holistic continuum of care, offering individuals a comprehensive path to recovery from mood-altering substances. With the unveiling of its new brand, the organization renews its dedication to fostering a compassionate and enlightened treatment community. 

"Our 30-year anniversary is a significant milestone for Caring Services, Inc.," said Becky Yates, Founder and Executive Director of the organization. "As we reflect on the countless individuals who have found hope, healing, and freedom through our program, we are excited to embark on this next chapter with a refreshed brand image better representing the bridge to recovery and its impact on our community." 

Central to the new brand identity is a logo that embodies the core values and mission of Caring Services, Inc. The bridge symbolizes the united efforts of staff, clients, and loved ones in supporting each individual's journey to recovery, it represents the journey and decision to enter into treatment and the crucial support the organization offers to its participants, resulting in an eighty-three percent success rate. The vibrant color palette with shades of blue conveys a sense of trust, hope, positivity, and personal growth. 

Accompanying the rebranding is the launch of Caring Services, Inc.'s new website, found at Recognizing the importance of an online presence in today's digital age, the fresh website offers an intuitive user experience and serves as a comprehensive resource for individuals, supporters, donors, and families seeking information and assistance. 

The website features an array of informative content, including details about the organization's treatment programs, testimonials from past clients, and educational resources about substance abuse and recovery. Visitors can easily navigate through the site to find the support they need, whether it be getting in touch with the admissions team, learning more about available services, or exploring ways they can contribute to the organization's mission. 

"We view our new website as a powerful tool to connect with individuals who are ready to make a commitment to their recovery," said Teresa Hinkle, Clinical Director and incoming Executive Director at Caring Services, Inc. "By providing a user-friendly online platform with valuable resources and transparent information, we hope to empower individuals and their loved ones as they navigate the journey towards a sober and productive life." 

As Caring Services, Inc. embarks on its 30th year of empowering lives and promoting lasting recovery, the new brand and website encapsulate the organization's commitment to providing compassionate care rooted in enlightenment. Together, with the dedication of its staff and the support of the community, Caring Services, Inc. stands ready to serve as a beacon of hope for those affected by substance abuse. For more information and to explore the new website, please visit


Visit HERE to download press kit, press release documents, and new logos for use


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